Search Engine Optimisation or SEO is always changing.
Google is always looking for new and better ways to rank websites. Changes in Google's algorithms can change at any point, but larger changes are always announced.
More than half of google searches are now done on mobile devises. This has caused many changes in Google's methods for ranking sites.
Earlier last year google rolled out "Mobilegeddon". This update meant that google started favouring more mobile friendly websites. If you do SEO, this is definitely something to look into as it can actually help your site's rankings on both mobile and non mobile devices.
Your website must be able to adapt, from smartphones to tablets and everything else in-between, your website needs to be able to adapt to them all.
This means that buttons, text, images must all be mobile friendly. Users don't want pictures to proceed off the screen as they don't down size sufficiently for their screen, and neither does google.
As we progress into 2017, the percentage of mobile users is expected to continue to increase very rapidly, and Google is expected to favour mobile friendly websites even more.
Having a mobile friendly website is becoming a must.
Local SEO links back to mobile. Many of google's mobile searches are local searches for businesses.
One of the most ideal approaches to acquire local rankings is to use local catchphrases. This implies adding keywords to your site that connote where your business or association is found.
Google's Keyword Planner Can be used to find variations of keywords to include on your website. You can then add them to URLs, title tags, meta descriptions, and headings.
Geo-tagging images can also help, whether they are on your website, or on social media account.
Social media is the largest it has ever been, as people recommend businesses and connect online. Good reviews, comments and shares have never been more important!
If your website does not have an easy way for users to share your content, you will definitely be missing out!
Your website also needs a large amount of social accounts set up linking to your website. Without this you may find it hard to rank in the first place, and google penalties may be acquired much more easily. This is definitely not something you want!
Google looks at the "hype" that you generate online around your website. Lots of social buzz shows that people care about your site and it is something people want to see further up in google. This is simply how google's algorithm works.
Good luck with SEO in 2017!
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10 Months Ago, Wednesday, December 28, 2016, 19:30:16